MOSCOT Brings Over 100 Years of Iconic Eyewear and NYC History To Milan’s Fashionable Brera District With Opening Of Second Shop In Italy!
In a country known for their love of eyewear as a fashion accessory, MOSCOT is humbled to be opening its first flagship in Milan! MOSCOT Milan combines MOSCOT’s signature style with the local flare of Brera. The newest Shop embodies the MOSCOT spirit—classic, historic, and metropolitan—all while situated in the global capital of fashion and design.
The MOSCOT Milan Shop will showcase the full breadth of the MOSCOT eyewear collection with familiar touches that are distinctly MOSCOT, including tchotchkes, vintage furniture and artifacts from the family archives, tin ceilings made in New York that are quintessential to historical Lower Manhattan architecture, and the overall nostalgic feeling of having stepped into Great Grandma Sylvia Moscot’s living room, whose iconic photo is now donned on a reusable canvas tote bag that comes with each MOSCOT frame purchase.
To celebrate the opening of the Milan Shop, MOSCOT will release a Milan exclusive style, in the iconic LEMTOSH optical and sunglass frame in a first-ever Matte/Shiny Crystal colorway. The collectible frame has “MILAN” engraved on the left temple tip and is numbered in a limited run of 100 frames. The exclusive LEMTOSH will be available for purchase only at the new Milan Shop for a limited time.
“We are thrilled to open our first MOSCOT Shop in the Brera district of Milan. Italy’s culture of craftsmanship and heritage design resonates with our family eyewear business of 105 years, says Dr. Harvey Moscot, 4th Generation, CEO, “we look forward to bringing a piece of downtown NYC to Milano, where our loyal Italian fans will be able to experience the brand in a new way.”
MOSCOT Milan is the brand’s second Shop in Italy, following MOSCOT Rome’s opening in 2017. MOSCOT currently operates thirteen Shops worldwide, including locations in New York City, London, Rome, Seoul, Tokyo, Paris, and Los Angeles in addition to Milan.